很多人不知道，其实我平时写文章，是靠飞书文档来写第一版的。
但写完之后，还要做三件麻烦事：
- 把全文复制给 AI，让它生成主标题和副标题
- 把标题复制进我做好的封面模板
- 导出封面图，再贴回小红书发布
这几步，做一次还好，做多了真的很烦。 于是我就想，能不能把这套动作彻底自动化？
当然可以。
我试着在飞书多维表格，用自动化工作流，只需要把我写好的飞书文档链接加进去，剩下的步骤就是点一点，实现标题、封面图的一键生成。最后人工审核一下就行。
今天就来聊聊这个自动化的思路。
一、我的自动化需求
我的需求其实超级简单：
- 我在飞书文档写好文章
- 把飞书文档链接丢进飞书多维表格
- 点击按钮
- 系统自动完成：
- 读取文档内容
- AI 生成主标题 & 副标题
- 生成小红书封面图
- 自动上传到飞书
- 把封面图回写到表格里
二、这三个工具，组合起来很强大
我用到的工具：
① 飞书多维表格：作为内容收集和触发入口
- 存放文档链接
- 保存 AI 生成的标题
- 点击按钮触发自动化
- 最后把封面图显示出来
② 飞书集成平台：负责读取文档内容
- 接收多维表格传过来的文档 ID
- 自动把文章正文拉取下来
- 写回到表格中
③ n8n：负责生成封面图
- 读取标题/副标题
- 通过 HTML/CSS 生成封面模板
- 调用第三方服务转成图片
- 上传到飞书
- 更新到表格里
整个流程里最提效的地方就是： 封面图不是 AI 随机生成的，而是用前端模板“画”出来的。
这样做的好处是：
- 样式固定
- 风格统一
- 批量生成超级稳定
非常适合做小红书那种“统一视觉”的封面图。
三、场景拆解：自动化提效路线图
Step1 内容自动获取与同步
这是第一步。我们的文章写在飞书文档中，只需要将链接贴入多维表格的特定字段，然后点击【获取内容】按钮。
就可以自动把文档中的内容提取出来并写在多维表格里。
1.用飞书集成平台工作流，获取文档内容并写入到多维表格
暂时无法在飞书文档外展示此内容
这个工作流，通过文档链接中的 ID，调用飞书开放接口，自动将文档全文内容同步至表格的“文章内容”字段中。
我们就不用手动再复制了，提取出来的内容，我们统一都在多维表格进行管理，为之后的 AI 提炼做准备。
2.用飞书多维表格的自动化，实现点击按钮，自动触发集成平台工作流
使用webhook的功能，在多维表格点击按钮，则自动触发对应的集成平台工作流。
这样就把两个平台串联起来了。
Step2 AI 智能提炼小红书标题
文章内容同步进来后，我们就可以利用多维表格的 AI 字段（或通过 API 调用外部 AI 模型），来生成封面中的主标题和副标题了
自动将“文章内容”作为指令的输入，然后让 AI 生成适合小红书传播的主标题和副标题。
我们就不用再为标题绞尽脑汁了，AI 几秒内就能生成，我们只需要不断去优化指令，进行人工审核就好。
Step3 一键生成标准化封面图并回传
这是最节省时间的步骤。一旦我们确定了主副标题，点击【生成封面图】按钮。
然后，就会生成生成封面图，并且上传到多维表格的封面图字段里。
流程的步骤是这样：
- 多维表格的按钮，触发 n8n 自动化工作流。
- n8n 获取表格中的主副标题。
- n8n 调用 HTML/CSS 转图片服务，将标题内容和你的品牌样式代码自动渲染成一张图片（如 1080×1920 格式）。
- n8n 将生成的图片下载、上传到飞书素材库，最后将图片链接自动更新回多维表格的“封面图”字段。
这里，我们就将所有封面图统一品牌调性，并且用前端代码固定好，无需人工参与设计，实现自动化生成图片。如果对样式有了新的需求，我们只需要调整前端代码就好。
以上就是全流程的实现思路。
最后
搭建这样一套自动化工作流，会发现核心解决了我们内容生产中的三个效率瓶颈：
| 痛点场景 | 传统低效操作 | 自动化实现效果 |
|---|---|---|
| 文档提取 | 手动复制粘贴长文到 AI 工具。 | 飞书文档链接一键抓取：无需离开多维表格，自动提取飞书文档全文。 |
| 创意提炼 | 把文章复制出来发给AI来生成，每次还要找到指令 | 在多维表格预设好的AI字段，自动生成小红书主标题和副标题。 |
| 封面设计 | 设计软件中反复拖拽调整样式。 | 标准化自动出图：根据预设的品牌模板和标题，生成封面图。 |
我们可以把这些重复化的工作自动化，省下来的时间，可以去思考下一个爆款选题，而不是进行机械的复制和粘贴。
自动化也不再是程序员的专利，而是每一个追求高效率的营销人员的必备武器。
为什么我愿意花时间来搭这个工作流，
因为这一套能力不仅是用来做封面图，我们完全可以扩展出去：
- 自动生成公众号封面
- 自动生成微博配图
- 自动生成视频封面
- 自动做文章摘要
- 自动做 SEO 标题
- 自动同步到 Notion / Airtable
- 自动发布 RSS / Newsletter
只要掌握了一个自动化节点，后面就是无限组合。
如果你对这个自动化的详细配置感兴趣，或者想学习多维表格/n8n自动化工作流的知识和教程，欢迎订阅我的小报童专栏。
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